ABOUT C2V

C2 Ventures is an early-stage investment platform.  We bridge the gap between founders and capital through content, connections, and experience.

 

In addition to making direct, venture investments, C2V supports its companies through capital raises, exits, commercial scaling, financial and operational support, and advice, and promotional content. 

 

To-date, C2V has provided advice and support for more than 25 companies, raised more than $20 million in seed and later-stage funding, and has supported 3 of its 8 portfolio company exits.

Early-stage Approach -- Early-stage venture capital funds consistently outperform both late-stage venture funds and public markets. Risk-adjusted returns dramatically favor Seed vs Series A entry points, with seed-stage investments offer 4x valuation discounts. Beyond that, the real value in early-stage investments is having a truly differentiated asset class.

Location Advantage -- Popular start-up cities like San Francisco are highly crowded but offer worse investments. New York and the East Coast are long on promising startups and short on early-stage venture funds. By focusing on these areas, and other underserved US markets, we see better traction, terms, and valuation at seed.

We engage a rigorous and highly selective due diligence process, resulting in funding only 2 - 3% of deals we see.  We focus on two primary themes:

Enterprise Productivity Tools:

Overall US productivity growth has been in steady decline. Many “old economy” sectors are experiencing zero or negative growth, while new, rapidly growing sectors are in need of infrastructure and efficiency tools. We see this as an opportunity to replace outdated or non-existent software with new SaaS platforms, replace tasks that meet the “Three Ds” (dirty, dull, dangerous) with robotics, and build critical infrastructure platforms for “new economy” sectors.

Small Subset of Consumer Products:

At C2V, we look for more than just brands. We selectively invest in consumer products with clear, defensible IPs in a few high-growth sectors (Sustainability/Clean-Tech, Home Fitness, Performance/Wellness). We look for companies building enterprise software and robotics solutions with a direct, positive impact on productivity, capital efficiency, and profit margins.

We believe the 75% failure rate of startups in their first two years is a statistic,
not an inevitability.

OUR PHILOSOPHY

C2V Core Beliefs​

Most failures are due to basic execution mistakes.
These mistakes are avoidable.
Experienced advisor engagement is an effective mitigant.

Keys to Our Approach

Hands on Advice and Support Focused On:
  • Driving revenue growth and market traction
  • Execution, growth and cash management modeling
  • Avoiding common early-stage management mistakes
  • Identifying & executing on pivot/exit opportunities
Content Engine:
  • Broad portfolio company exposure
  • Accelerated brand awareness and product adoption
  • Increased C2V appeal & differentiation for top founders

What Others are Saying

Chris has been the ideal early stage investor for Narrative and has helped tremendously as we've grown. His contributions have manifested themselves in a few key areas:

 

Network: As others have pointed out, Chris knows everyone and just as important everyone likes him. Anytime we've needed an introduction outside of our existing network Chris has delivered.

 

Advisor: Being an entrepreneur himself, Chris has always been there to talk through some of the challenges big or small in running a company. While this makes him "hands on" he isn't omnipresent. In that way he strikes the perfect balance of adding value without distracting from the day to day operations of the business.

 

Friend: Above all else Chris is a genuinely good guy. Starting a company is hard enough without being surrounded by people you wouldn't hang out with IRL.

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Nick Jordan

Founder

 

© 2021 C2 Ventures. All Rights Reserved.

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