Yeti Data’s Virtual Marketing Data Warehouse unifies customer data, no matter how incomplete or imperfect and regardless of its source. This enables CMOs and their teams to work with the most actionable data there is: their own. With Yeti’s ‘as good as it gets at this point in time’ view, marketers will never miss a buying signal from their customers again.
The Yeti Virtual Marketing Data Warehouse is fast and easy to set up unlike customer data platforms that depend heavily on IT involvement. Yeti’s patented SnowflakeTM data structure enables marketers to create a virtual marketing system of record; analyze customer behavior to an unprecedented level, and build predictive models to launch precisely targeted and personalized integrated campaigns to generate more qualified leads and the highest possible ROI on their marketing investments.