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CINT PARTNERS WITH NARRATIVE I/O ON AUDIENCE DATA

US – Insight exchange, Cint, has joined forces with data platform Narrative I/O to give clients access to self-declared first-person data.

The collaboration means clients get customizable and transparent access to with Narrative I/O to Cint’s data. Companies can buy data consisting of more than 40m global consumers, via 1,500 different panels with up to 300 data points per person.

 

NARRATIVE SIMPLIFIES THE BUYING AND SELLING OF ONLINE DATA

There’s a pent-up demand for folks looking to buy data, and a pent-up supply of people looking to sell data. For the data economy to have less friction, both buyers and sellers need tools to help find and easily integrate with each other.

That’s what Narrative is providing, with a marketplace where data buyers can browse different sellers and bid on their data, and where sellers can manage all of their transactions.

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“Chris has been the ideal early stage investor for Narrative and has helped tremendously as we've grown. His contributions have manifested themselves in a few key areas: Network: As others have pointed out. Chris knows everyone and just as important everyone like him. Anytime we've needed an introduction outside of our existing network Chris has delivered. Advisor: Being an entrepreneur himself Chris has always been there to talk through some of the challenges big or small in running a company. While this makes him "hands on" he isn't omnipresent. In that way he strikes the perfect balance of adding value without distracting from the day to day operations of the business.Friend: Above all else Chris is a genuinely good guy. Starting a company is hard enough without being surrounded by people you wouldn't hang out with IRL.”

Nick Jordan - Narrative CEO & Co-Founder